Education Materials

Educational Materials

Investor Education Package


This Investor Education Package is intended to provide you with important information about investing through our Funding Portal. Before investing, you should carefully review and understand this information. If you don’t understand something or have a question, please contact us via email at

This Document is Intended to Help Explain:

      What we do, and how we do it.

      The process for buying securities through our Funding Portal.

      The limitations on the amounts you may invest.

      Your right to cancel your investment commitment.

      The circumstances in which the issuer may cancel your investment commitment, and (following a material change to an offering) the circumstancing in which your investment commitment will be cancelled unless you reconfirm it.

      The risks associated with investing in the securities sold through our Funding Portal.

      The kinds of securities that may be offered on our Funding Portal and some of the risks associated with each type.

      Restrictions on your right to sell securities you purchase on our Funding Portal.

      The information “issuers” (companies raising money on our Funding Portal) are required to disclose to you, and when and how often you can expect such information.

      Our relationship with the issuers on our Funding Portal, including information about the compensation we will receive from them.

We expect to update this document from time to time.


What You Should Consider First

Investing in the companies that will be offered on our Site is very different than investing in the public stock market. The companies at our Site may be small, with limited or no track records and little profits, if any. Even those companies with track records may not continue to perform as they have in the past. The first thing for you to consider, before you go further, is whether it is appropriate for you to invest in any of these companies based on your own personal circumstances. Among the questions you should ask yourself are:

      Can I afford to lose all the money I invest?

      If I lose all or part of my money, will I be okay psychologically?

      Do I understand the company I am thinking about investing in? Do I understand its product or service? Am I personally familiar with that market?

      Do I understand the business the company is conducting? Do I understand how the company can make money?

      Do I understand the Security I’m buying?

      Do I trust the owners and managers of the company?

      Do I understand the documents I’m being asked to sign?

      Do I feel comfortable making this decision myself? If not, have I consulted with an advisor?

Only if you can truthfully answer “Yes” to all those questions should you invest.



These definitions apply throughout this Investor Education Package:

Site – Our Internet site located at

Platform – Another word we use to refer to our Internet site.

Issuer – A company trying to raise money from investors on our Site, by selling its Securities.

Security – A share of stock, a promissory note, a bond, or any other instrument offered by an Issuer on our Site.

Title III – Title III of the JOBS Act of 2012, which allows “Regulation Crowdfunding.”

Funding Portal – A term used to describe Internet sites allowed to offer and sell Securities under Title III. We are a Funding Portal.

SEC – The U.S. Securities and Exchange Commission. The website:

FINRA – The Financial Industry Regulatory Authority. The website:


What We Do

We are a “Funding Portal.”  We are registered with the SEC and with FINRA to act as an intermediary in Securities that are offered and sold under Title III.

While similar, being a Funding Portal isn’t the same as being a registered “broker-dealer.”  We are not a registered broker-dealer.

Think of us as a marketplace, or a shopping mall, bringing together companies and investors. When you invest, you are not investing in us or in any entity affiliated with us. You are investing in a third-party business that has chosen to raise money using our marketplace.

As an intermediary, or marketplace, we do not guarantee any particular outcome and are not responsible for what happens to your investment – all investments are undertaken at your own risk. We also do not guarantee the accuracy of the information you receive from issuers.  Our job is to facilitate investments and help ensure that transactions between investors and issuers meet legal requirements.

What We Do

      Select which Issuers to list on our platform, by among other things:

      Conducting background checks on the issuer and its principals

      Conducting due diligence to have a reasonable basis for believing the issuer is complying with all its obligations

      Conducting due diligence to have a reasonable basis for believing the issuer has established a means to keep accurate records of the holders of its securities

      Advise Issuers about their offerings, and help prepare offering documents

      Screen investors to ensure that they satisfy applicable per-investor limits (discussed below)

      Provide communication channels between you and the Issuer, and between you and other potential investors, where you can ask questions and exchange information

      Provide search functions or other tools for investors

      Provide you with educational materials to help you assess the risks of investing (e.g., this document)

      Keep records of investor communications and materials

What We Don’t Do

      Offer investment advice or recommendations

      Guarantee any particular investment outcome

      Speak to investors about the merits of any particular company or offering

Our Relationship with Issuers

Issuers will pay us to be on our Funding Portal. They might pay us flat fees, commissions based on the amount of money they raise, or in other ways. They might also pay us for specified services we provide to them and reimburse us for expenses we incur on their behalf. For each offering you invest in, we will disclose our compensation.

In some cases, an Issuer might pay us in whole or in part with its own Securities, e.g., with its own shares. This will always be the same class of Security that is being offered to investors on our Platform. For example, if the issuer is offering common stock to investors, only common stock could be used for our compensation.

We will never own any financial interest in Issuers listed on our Funding Portal other than Securities we receive from them as compensation. You can identify offerings listed by our Funding Portal because they will be tagged “Reg CF via Crowdfund My Deal LLC” on our website. Offerings listed on our website as “Regulation D” are not listed by on our Funding Portal.

After an offering is complete, we might or might not have an ongoing relationship with the Issuer.  The Issuer may decide to use our Funding Portal to raise money in the future, or use services provided by (and pay compensation to) entities affiliated with us.

Communication Channels

We will maintain online communications channels –chat rooms, basically – where you can communicate with other investors and with the Issuer. All discussions on the chat rooms will be open to the public, but only investors who have registered with us are allowed to post. Representatives of the Issuer, and anyone engaged in promoting the offering, must clearly identify themselves as such. The chat room is where you can ask questions about investment opportunities that interest you.

We, the Funding Portal, generally aren’t allowed to participate in the chat room, except to establish guidelines and remove potentially abusive or fraudulent content. 


How We Screen and Don't Screen Issuers

Under regulations issued by the SEC, we are required to:

      Have a “reasonable basis” for believing that every Issuer on our Platform is eligible to offer its Securities on our Platform and is complying with Title III. We might perform our own due diligence, but we are generally allowed to rely on the representations of the Issuer.

      Have a “reasonable basis” for believing that every Issuer on our Platform has established means to accurate records of the holders (owners) of its Securities. Again, we might perform our own due diligence, but we are generally allowed to rely on the representations of the Issuer.

      Deny access to the Platform to any Issuer if:

      We have a “reasonable basis” for believing that an Issuer or any of its officers, directors, or beneficial owner of 20% or more of its outstanding voting securities is subject to disqualification under the rules discussed under “Disqualification of Issuers” below. We are not allowed to rely solely on the Issuer’s representations to form this “reasonable belief,” but must conduct background checks with third parties.

      We have a “reasonable basis” for believing that the Issuer or the offering presents the potential for fraud or otherwise raises concerns about investor protection, or we can’t effectively assess the risk.

We will comply with all those requirements. But – and this is very important – we are not required to conclude that Issuers on our Platform represent good investments for investors. In fact, we are not even allowed to tell you if we think that one Issuer is a better investment than another Issuer. You have to make those decisions on your own.


Disqualification of Issuers

Title III may not be used if the Issuer or certain other people have been the subject of certain disqualifying events during the last 10 years.

The “certain other people” are:

      Any predecessor of the Issuer;

      Any director, officer, general partner, or manager of the Issuer;

      A person owning 20% or more of the Issuer’s voting power;

      Any promoter associated with the Issuer;

      Any person who will be paid for soliciting investors; and

      Any general partner, director, officer, or manager of such a solicitor.

The “certain disqualifying events” include a long list of events, all involving improper actions in the securities business – for example, the conviction of a felony or misdemeanor in connection with the purchase or sale of any security, or the loss of license of a securities broker for misconduct. As explained above, we will conduct background checks before allowing an Issuer to list on our Platform.


The Kinds of Securities We Will Offer 

We expect to offer various kinds of Securities on our Platform:

      Debt Securities – Specifically, promissory notes. The promissory notes will require the Issuer to pay your money back, plus interest at a specified rate, over a specified time period. Owning a promissory note does not make you an owner of the company. Instead, you are a creditor. As long as the company has enough money to repay your loan, plus any interest you’ve been promised, the value of your security stays the same; the fluctuations of the fortunes of the company don’t affect you, unless the fortunes go way down. On the other hand, you don’t share in the appreciation if things go well. If the company increases in value 100-fold, you just have the right to get your money back, plus interest.

      Secured Debt Securities – Promissory notes backed by a particular asset or set of assets, such as a piece of real estate, collection of manufacturing equipment, or set of intellectual property rights. Such assets may be used for multiple different amounts of secured debt, for example, a piece of real estate may be used FIRST to secure a bank loan (say, for 80% of its value), SECOND to payment for the performance of work done on that real estate (by signed contract or by operation of law, which is referred to as a “mechanics lien”) and FINALLY to secure debt taken out by a set of investors.  As long as the value of the liquidation value of the pledged assets remains greater than the total amount of the debt PLUS any debt that was previously secured then the value of your security should remain the same.  However, if the value of the liquidation value of the collateral drops then you may end up in the same position as unsecured creditors, looking to the Company as a whole for the repayment of your loan. And as the 2008 housing crisis showed, it is entirely possible for a previously valuable asset (in that case a house) to become so hard to sell that its liquidation value drops so much that only the first secured creditor gets paid (and even that creditor ends up taking a loss).

      Equity Securities – When you buy an “equity security,” like the common stock of a corporation, you become an owner of the company. The value of your interest fluctuates with the fortunes of the company; if the company does well the value of your interest goes up, while if it does poorly the value goes down, possibly all the way to zero. As an owner, you generally have the right to share in any profit distributions made by the company, and you also share in the appreciation in the value of the company. Owning an equity security in a company is like owning a house, both the good part and the bad part. When a company dissolves, the owners of the equity securities are paid last, after all the creditors.

      “Preferred” Equity Securities – In some cases, a company will offer a “preferred equity security,” like the preferred stock of a corporation. Typically, the holders of the preferred equity security have a right to receive distributions before the holders of the regular equity securities. For example, the holders of a preferred stock might have the right to receive a 4% dividend before dividends are paid to the holders of common stock. But preferred equity is still equity. The holders of preferred equity are paid after creditors.

      SAFE Securities – A “SAFE” (Simple Agreement for Future Equity) is an agreement between you, the investor, and the company in which the company generally promises to give you a future equity stake in the company if certain trigger events occur.  Not all SAFEs are the same and the very important terms governing when you may get the future equity may vary across the SAFEs being offered in different crowdfunding offerings.  Despite its name, a SAFE may not be “simple” or “safe.” The investor is not getting an equity stake in the company, SAFEs may only convert to equity if certain triggering events occur, and depending on its terms a SAFE may never be triggered at all, even if the Company is successful.

      Hybrid Securities – Some securities, which we call “hybrid securities,” have characteristics of both equity securities and debt securities, like a cross between a dog and a horse.

      Convertible Securities – Some securities, which we call “convertible securities,” start out as one kind of security but can be changed – converted – into a different kind of security. For example, a company might issue a debt security that can be converted by the holder into common stock at some specified time. Sometimes the conversion is triggered at the option of the holder, sometimes at the option of the company, and other times upon the occurrence of a specified event.

When you review the opportunities at the Site, each opportunity will explain what kind of Security is being offered.

Limits On How Much You Can Invest

Accredited Investors

If you are an “accredited investor,” you can invest as much as you want in offerings under Title III. The term “accredited investor” includes:

      A natural person who has individual net worth, or joint net worth with the person’s spouse or spousal equivalent, that exceeds $1 million at the time of the purchase, excluding the value of the primary residence of such person, but reduced by (1) any additional indebtedness secured by the investor’s principal residence incurred within the 60 days prior to his/her purchase of Units (other than debt incurred as a result of the acquisition of the primary residence) and (2) any negative equity in the investor’s principal residence. Assets need not be held jointly to be included in the calculation of net worth, nor do the securities need to be purchased jointly;

      A natural person with income exceeding $200,000 in each of the two most recent years or joint income with a spouse or spousal equivalent exceeding $300,000 for those years and a reasonable expectation of the same income level in the current year;

      A natural person who holds any of the following licenses from the Financial Industry Regulatory Authority (FINRA):  a General Securities Representative license (Series 7), a Private Securities Offerings Representative license (Series 82), or a Licensed Investment Adviser Representative license (Series 65);

      A natural person who is a “knowledgeable employee” of the issuer, if the issuer would be an “investment company” within the meaning of the Investment Company Act of 1940 (the “ICA”) but for section 3(c)(1) or section 3(c)(7) of the ICA;

      An investment adviser registered under the Investment Advisers Act of 1940 (the “Advisers Act”) or the laws of any state;

      Investment advisers described in section 203(l) (venture capital fund advisers) or section 203(m) (exempt reporting advisers) of the Advisers Act;

      A trust with assets in excess of $5 million, not formed for the specific purpose of acquiring the securities offered, whose purchase is directed by a sophisticated person;

      Any entity in which all the equity owners are accredited investors;

      An employee benefit plan, within the meaning of the Employee Retirement Income Security Act, if a bank, insurance company, or registered investment adviser makes the investment decisions, or if the plan has total assets in excess of $5 million;

      A bank, insurance company, registered investment company, business development company, small business investment company, or rural business development company;

      A charitable organization, corporation, limited liability company, or partnership, not formed for the specific purpose of acquiring the securities offered, with total assets exceeding $5 million;

      A “family office,” as defined in rule 202(a)(11)(G)-1 under the Advisers Act, if the family office (i) has assets under management in excess of $5,000,000, (ii) was not formed for the specific purpose of acquiring the securities offered, and (iii) is directed by a person who has such knowledge and experience in financial and business matters that such family office is capable of evaluating the merits and risks of the prospective investment;

      Any “family client,” as defined in rule 202(a)(11)(G)-1 under the Advisers Act, of a family office meeting the requirements above, whose investment in the issuer is directed by such family office;

      Entities, including Indian tribes, governmental bodies, funds, and entities organized under the laws of foreign countries, that were not formed to invest in the securities offered and own investment assets in excess of $5 million; or

      A director, executive officer, or general partner of the company selling the securities, or any director, executive officer, or general partner of a general partner of that issuer.”

Non-Accredited Investors

If you are not an accredited investor, Title III limits how much you can invest every year – not only in any one company, or through anyone Funding Portal, but also in all companies through all Funding Portals. These limits apply only to your investments under Title III (Regulation Crowdfunding), however.

Specifically, if you are not an accredited investor the maximum amount you can invest in all Title III offerings during any period of 12 months is:

      If your annual income or net worth is less than $124,000, you may invest the greater of:

      $2,200; or

      5% of the greater of your annual income or net worth.

      If your annual income and net worth are both at least $124,000, you can invest the lesser of:

      $124,000; or

      10% of the greater of your annual income or net worth.

These limits are adjusted periodically by the SEC, based on inflation.

You and your spouse may combine your incomes and assets for purposes of determining how much you may invest, although if you do so, you will be treated as a single investor for purposes of determining how much either of you may invest.

EXAMPLE: Investor Smith earns $125,000 per year and has a net worth of $200,000. Investor Smith makes his first Title III investment on December 1, 2016, investing $7,500 in Company X. On November 27, 2017 Investor Smith would like to make his second Title III investment, investing $7,500 in Company Y. But he can’t; he can invest only $5,000 in Company Y. But he could invest $5,000 in Company Y on November 27, 2017 and another $2,500 (actually, another $10,000, if he wanted to) on December 1, 2017.

How To Invest


First, register at the Site. There, you will establish log-in credentials and provide us with some information about yourself.

You will also be asked to sign our New Account Application, review and confirm that you will comply with our Terms of Use and Privacy Policy, and consent to electronic delivery (i.e., email) of all documents. 

We have the right to reject or revoke your registration to our Site for any reason, including a violation of our Terms of Use or Privacy Policy.

Online Process

Under Title III, the entire investment process happens online, through the Site. We will never send you paper, call you on the phone (except in some emergencies), or ask to meet with you.

Making an Investment

You can see investment opportunities as soon as you visit the Site. When you click on an opportunity that interests you, you will be able to see all the information available about the opportunity (see the “Issuer Information” section below). But you won’t be allowed to invest until you register.

Once you decide to invest, click on the “INVEST” button. We will ask for more information, arrange for you to pay for your investment, and asked you to sign one or more documents with the Issuer. For example, you might be asked to sign something called an “Investment Agreement.”

Having done all that, you will be deemed to have made an “investment commitment.” But you’ll still have a chance to cancel, as described below.

Notice of Investment Commitment

Once we receive your investment commitment, we will notify you of:

      The dollar amount of your commitment

      The price of the Securities you committed to buy

      The name of the Issuer

      The date and time by which you may cancel your commitment

Target Offering Amount and Offering Deadline

For each offering, the Issuer will disclose a “target offering amount,” meaning the minimum amount the Issuer is trying to raise (in some cases this could be as little as $1), and an “offering deadline.” If the Issuer doesn’t raise the target amount before the offering deadline, then the offering will be cancelled and any investors who have made investment commitments will receive their money back. 

If the Issuer reaches the target offering amount before the offering deadline, it may close the offering early as long as (1) the offering has remained open for at least 21 days, and (2) we give a notice to investors. The notice must:

      Specify the new deadline, which must be at least five days after the date of our notice;

      Notify investors that they may cancel their investment commitment for any reason up until 48 hours before the new deadline; and

      Notify investors whether the issuer will continue to accept investment commitments during the 48 hour period before the new deadline.

If an Issuer intends to accept investments over and above the target offering amount, it must disclose the maximum amount it will accept and how it will handle “over-subscriptions.” For example, the Issuer might allocate the securities on a first-come first-served basis, or pro-rata among all of the investors who make investment commitments, or in some other way.

Your Right to Cancel Your Investment

You can cancel your investment commitment at any time up to 48 hours before the offering deadline, for any reason.  The Site will explain how.

Also, if there is a “material” change in the offering (an important change) after you make your investment commitment, then you will be notified of the change and your investment commitment will be canceled automatically unless you reconfirm your commitment within five business days after receiving such notice.  If you do not reconfirm, your investment commitment will be cancelled, and the previously committed funds will be returned to you.

Paying for Your Investment

You will pay for your securities by a direct transfer from your bank account (an ACH transfer), which will be free to you.

When you invest, your money will be held in an account administered by a qualified third-party financial institution until the offering is completed.  We, as a Funding Portal, are prohibited from holding your money.  If the Issuer is successful in raising the target offering amount, the bank will release the investors’ money to the Company.  We will notify you by email and the investment process will be complete.

Confirmation of Transaction

Before your investment is final, we will send you a notice disclosing, among other things:

      The date of the transaction

      The type of Security you are buying

      The price and number of Securities you are buying, as well as the number of Securities sold by the issuer in the entire transaction and the price(s) at which the Securities were sold

      If you are buying a debt security, the interest rate and the yield to maturity calculated from the price paid and the maturity date

      If you are buying a callable security, the first date that the security can be called by the issuer

      The source, form and amount of any compensation we, the Funding Portal, expect to receive in the transaction

      Restrictions on Resale

Once you buy a Security (e.g., a promissory note), you aren’t allowed to sell or otherwise transfer the Security for one year, except for sales or transfers:

      Back to the Issuer;

      To an accredited investor;

      As part of an offering registered with the SEC; or

      To a family member, to a trust you control, to a trust created for the benefit of your family member, or in connection with death or divorce.

The term “family member” includes a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the purchaser, and includes adoptive relationships. The term “spousal equivalent” means a cohabitant occupying a relationship generally equivalent to that of a spouse.


Information the Issuer will Disclose

Before You Invest

Before you invest, the Issuer must provide you with extensive information on a Form C, which will be available on the Site. The information includes:

      The Issuer’s name, address, and website

      The Issuer’s directors and officers

      The principal occupation and employment for the last three years of each director and officer

      The names of each person owning 20% or more of the Issuer’s voting securities

      The risk factors associated with the investment

      The Issuer’s business and business plan

      How the proceeds of the offering will be used

      The Issuer’s ownership and capital structure

      A description of how rights exercised by the principals of the Issuer could affect investors

      The compensation paid to us in the offering

      A description of previous offerings by the Issuer

      Whether the Issuer has previously failed to file the reports required by law

      Transactions with officers, directors, and other “insiders”

      Whether the Issuer would be disqualified from offering securities under Title III under the “bad actor” rules, if the effective date of those rules were different

      A discussion of the Issuer’s financial condition

      How the Issuer will deal with over-subscriptions

      Where on the Issuers website it will post annual reports, and when the annual reports will be available

      Financial information about the Issuer, as described below

      Any “testing the waters” materials

      Any other information necessary in order to make the statements made, in light of the circumstances in which they were made, not misleading

What types of financial information an Issuer must provide depends on three things:

      How much money the Issuer is trying to raise in the current offering;

      Whether this is the Issuer’s first offering using Title III; and

      If this is not the Issuer’s first offering using Title III, how much the Issuer has raised in other Title III offerings during the last 12 months. 


Where the amount of the Title III offering, together with all other Title III offerings of the same Issuer within the last 12 months, is:


The Issuer must provide:






$124,000 or less


The Issuer’s total income, tax income, and total tax, as reported on the Issuer’s Federal tax return, certified by the principal executive officer of the Issuer; and financial statements of the Issuer, certified by the principal executive officer of the Issuer. If financial statements are available that have been reviewed or audited by a public accountant that is independent of the Issuer, then those financial statement will be used instead.




More than $124,000 but not more than $618,000


Financial statements that have been reviewed by a public accountant that is independent of the Issuer, but If financial statements are available that have been audited by a public accountant that is independent of the Issuer, then those financial statement will be used instead.






More than $618,000 but not more than $1,235,000


If this is the Issuer’s first Title III offering, financial statements that have been reviewed by a public accountant that is independent of the Issuer. If this is not the Issuer’s first Title III offering, financial statements that have been audited by a public accountant that is independent of the Issuer.


More than $1,235,000

Financial statements that have been audited by a public accountant that is independent of the Issuer.



All financial statements must be prepared in accordance with U.S. “generally accepted accounting principles.”  Financial statement reviews must be conducted in accordance with the Statements on Standards for Accounting and Review Services issued by the Accounting and Review Services Committee of the AICPA.  Financial statement audits must be conducted in accordance with either (i) auditing standards of the AICPA, or (ii) the standards of the Public Company Accounting Oversight Board.

If Information Changes Before Closing

If you make an investment commitment and there are important changes between the date of your commitment and the date the investment is concluded, then (1) the Issuer must notify you of the changes, (2) your investment commitment will be canceled automatically unless you reconfirm your commitment within five business days after a material changes is made to an the offering; if you do not reconfirm, your investment commitment will be cancelled and the previously committed funds will be returned to you.

After You Invest

After you invest, the Issuer is generally required to file annual reports with the SEC and post them on its own website within 120 days after the end of the fiscal year.  The annual report will typically include:

      The same types of information included on the Form C you saw when you invested;

      Updated financial statements certified by the principal executive officer of the Issuer (the financial statements don’t have to be reviewed or audited, but if the Issuer already has reviewed or audited financial statements, they must be provided); and

      Updated disclosures about the Issuer’s financial condition.

The Issuer is allowed to stop filing annual reports upon the earlier to occur of:

      The date the Issuer has filed at least one annual report and has fewer than 300 shareholders of record;

      The date the Issuer has filed at least three annual reports and has total assets no greater than $10 million;

      The date the Issuer or someone else buys all of the securities issued in the Title III offering;

      The date the Issuer registers its securities and is required to file reports under the Securities Exchange Act of 1934; or

      The date the Issuer is dissolved under state law.

At best, you will have current information about the Issuer once per year. If the Issuer stops providing annual reports, you won’t have current financial information about the Issuer at all.



An Issuer might hire a public relations firm or other third party to promote the Issuer’s offering on the Platform – for example, by talking about the offering in our chat room. Or an employee or founder of the Issuer might do the same thing. In either case, the person doing the promoting must identify himself or herself on the Platform and disclose that he or she is engaged in promotional activity. In the case of a third party, the third party must also disclose that it is being paid for its promotional activity.


Risks of Investing

The Securities listed on our Platform are highly speculative and involve significant risk, including the risk that you could lose some or all of your money. Even if you don’t lose your money, the Securities listed on our Platform are illiquid, which means it will be difficult or possible to sell them and raise money if you need to. We’re describing some of the factors that make these investments risky in four ways:

      First, because many of the opportunities on our will be real estate investments, we’ll describe risks common to real estate.

      Second, because many of the opportunities on our Platform will be in small businesses, we’ll describe risks common to those businesses.

      Third, we’ll describe risks common to most of the businesses on our Site.

      Fourth, we'll describe risks associated with equity securities, debt securities, revenue-sharing notes, and SAFEs.

      Finally, when you review a particular investment opportunity, the Issuer will also provide a list of risks specific to that opportunity.

The order in which these factors are discussed, here on in the Issuer’s materials, is not intended to suggest that some factors are more important than others.

Risks Associated with Real Estate Issuers

General risks relating to the development, ownership, and operation of real estate:  Most real estate issuer’s economic success will depend upon the results of operations of their properties, which will be subject to those risks typically associated with such asset class. Fluctuations in operating expenses and tax rates can adversely affect operating results or render the sale or refinancing of the properties difficult or unattractive. Certain expenditures associated with the properties will be fixed (principally mortgage payments, if any, and real estate taxes) and will not necessarily decrease due to events adversely affecting the issuer’s income from the operation of the properties. No assurance can be given that certain assumptions as to the future profits from such operations will be accurate, since such matters will depend on events and factors beyond the issuer’s and its manager’s control. These factors include, among others:

adverse changes in local and national economic conditions;

changes in the financial condition of buyers and sellers of similar properties;

changes in the availability of debt financing and refinancing;

changes in the relative popularity of specific properties and in real estate as an investment class;

changes in interest rates, real estate taxes, operating expenses, and other expenses;

changes in market capitalization rates;

changes in utility rates;

development and improvement of competitive properties;

ongoing development, capital improvement, and repair requirements;

risks and operating problems arising out of the presence or scarcity of certain construction materials;

environmental claims arising in respect of real estate acquired with undisclosed or unknown environmental problems or as to which adequate reserves had not been established;

physical destruction and depreciation of property and equipment;

damage to and destruction of the properties , or any improvements or personal property located thereon;

acts of God;

changes in availability and cost of insurance;

unexpected construction costs;

increases in the costs of labor and materials; 

materials shortages; and

labor strikes.

Risks typically associated with investments in real estate that produce income based on tenant occupancy and rental revenues include:  Fluctuations in vacancy rates, rent schedules, and operating expenses can adversely affect operating results or render the sale or refinancing of the properties difficult or unattractive. No assurance can be given that certain assumptions as to the future levels of occupancy of the properties , future rental appreciation, future cost of capital improvements, or future cost of operating the properties will be accurate since such matters will depend on events and factors beyond the control of the issuer. Such factors include continued validity and enforceability of the leases, vacancy rates for properties similar to the properties, financial resources of tenants, rent levels near the properties, adverse changes in local population trends, market conditions, neighborhood values, local economic and social conditions, the enactment of unfavorable real estate regulations, rent control, and other risks.

Real estate is typically a long-term illiquid investment:  Real estate is generally a long-term investment that cannot be quickly converted to cash, and may be difficult to sell in response to changing economic conditions. Therefore, the ability to liquidate the properties promptly in response to economic or other conditions will be limited, which will affect the issuer’s ability to realize a return on its investment. Real estate investments are also subject to adverse changes in overall economic conditions or local conditions that may reduce the demand for real estate generally. 

Risks typically associated with properties which generate income from residential leases:  These leases will generally be for terms of no more than one or two years. Therefore, there are vacancy and re-letting risks associated with income producing residential properties. In addition, an economic downturn, including increased unemployment rates, may cause the residential industry to experience a significant decline in business due to a reduction in renters. Low residential mortgage interest rates could accompany and encourage potential renters to purchase residences rather than lease them. These and other factors could have a material, adverse effect on the issuer’s performance. If current tenants for the properties do not renew or extend their leases or if current tenants terminate their leases, the operating results of the properties could be substantially and adversely affected by the loss of revenue and possible increase in operating expenses not reimbursed by the tenants. There can be no assurance that any unoccupied space in the properties will be leased, levels of occupancy will be maintained, or the properties will be substantially occupied. In addition, lease-up of unoccupied space may be achievable only at decreased rental rates or with the provision of substantial rental concessions, both of which would adversely affect operating cash flow of the issuer. To the extent that tenants of the properties do not renew their leases, or renew at lower than current market rates, the financial viability of the properties may be adversely affected. In addition, tenants and lease guarantors, if any, may be unable to make their lease payments. Defaults by a significant number of tenants could, depending on the number of leases affected and the ability to successfully find substitute tenants, have a material, adverse effect on the financial performance of the properties, thus reducing cash flow to the issuer.

Real estate projects may suffer losses that are not covered by insurance:  Material losses to real estate properties may occur in excess of insurance proceeds with respect to any property as insurance proceeds may not provide sufficient resources to fund the losses. However, there are types of losses, generally of a catastrophic nature, such as losses due to wars, earthquakes, floods, hurricanes, pollution, environmental matters, mold, or terrorism, which are either uninsurable or not economically insurable, or may be insured subject to limitations such as large deductibles or co-payments. If an uninsured loss or a loss in excess of insured limits occurs on the properties, the issuer could lose anticipated future revenues.

Properties may be subject to foreclosure if a default under any mortgage loan occurs:  Each mortgage loan secured by the properties will contain various default provisions, including payment defaults, operating restrictions, reporting defaults, transfer restrictions, and capital improvement obligations. Upon an uncured default under a loan, the lender may declare the entire amount of the loan, including principal, interest, prepayment premiums, and other charges to be immediately due and payable. If a senior mortgage lender declares a loan to be immediately due and payable, the issuer will have the obligation to immediately repay the loan in full. If repayment does not occur, the lender may invoke its remedies under the loan documents, including proceeding with a foreclosure sale, which is likely to result in the Issuer losing its entire investment.

Risks associated with competition:  These Competitive properties may be located within the vicinity of the properties, and may reduce demand for the properties. Competition from nearby residential properties could make it more difficult to attract buyers as well. Competition may increase costs and reduce returns on the properties and thus reduce returns to the issuer and its investors.

Risks associated with potential changes in land use and environmental laws and regulations, whether federal, state, or local, may impose new restrictions on real estate companies:  The issuer’s ability to sell or operate its properties as intended may be adversely affected by such regulations, which could affect returns therefrom.

Risks Associated with Small Businesses

Lack of Professional Management:  Most small companies are managed by their founders. Very often the founder of a company is very strong in one area but lacks experience or skills in other critical areas. It might be a long time before (1) a startup can afford to hire professional management, and (2) the founder recognizes the need for professional management. In the meantime, the company and its investors could suffer.

Lack of Access to Capital:  Small companies have very limited access to capital, a situation that Title III Funding Portals hope to improve but cannot fix entirely. Frequently these companies cannot qualify for bank loans, leaving the company to live off the credit card debt incurred by the founder. Capital is the oxygen of any business, and without it a business will eventually suffocate and fail.

Limited Products and Services:  Most small businesses sell only one or two products or services, making them vulnerable to changes in technology and/or customer preferences.

Lack of Accounting Controls:  Larger companies typically have in place strict accounting controls to prevent theft and embezzlement. Smaller companies typically lack these controls, exposing themselves to additional risk.

Lack of Technology:  Many small businesses cannot afford the technology that a larger business would use to create efficiencies and cost savings.

Cash Flow Shortfalls:  Many small businesses experience frequent shortfalls in cash flow. If a business doesn’t have enough money to meet payroll, it might not make payments on obligations to its investors, either.

Competition:  A small business is likely to be vulnerable to competition, whether in the form of another small business or a national chain.

Risks Common to Companies on the Platform Generally

Reliance on Management:  Most of the time, the securities you buy through our Platform will not give you the right to participate in the management of the company. Furthermore, if key personnel of the issuer or its subsidiaries were to leave the company or become unable to work, the company (and your investment) could suffer substantially. Thus, you should not invest unless you are comfortable relying on the company’s management team. You will almost never have the right to oust management, no matter what you think of them.

Inability to Sell Your Investment: The law prohibits you from selling your securities (except in certain very limited circumstances) for one year after you acquire them. Even after that one-year period, a host of Federal and State securities laws may limit or restrict your ability to sell your securities. Even if you are permitted to sell, you will likely have difficulty finding a buyer because there will be no established market. Given these factors, you should be prepared to hold your investment for years, and possibly indefinitely.

An Issuer Might Need More Capital:  An issuer might need to raise more capital in the future to fund new product development, expand its operations, buy property and equipment, hire new team members, market its products and services, pay overhead and general administrative expenses, or a variety of other reasons. There is no assurance that additional capital will be available when needed, or that it will be available on terms that are not adverse to your interests as an investor. If the company is unable to obtain additional funding when needed, it could be forced to delay its business plan or even cease operations altogether.

Changes in economic conditions could hurt an issuer’s businesses: Factors like global or national economic recessions, changes in interest rates, changes in credit markets, changes in capital market conditions, declining employment, decreases in real estate values, changes in tax policy, changes in political conditions, and wars and other crises, among other factors, hurt businesses generally and small, local businesses in particular. These events are generally unpredictable.

No Registration Under Securities Laws: The securities sold on our Platform will not be registered with the SEC or the securities regulator of any State. Hence, neither the companies nor their securities will be subject to the same degree of regulation and scrutiny as if they were registered.

Incomplete Offering Information:  Title III does not require us or the issuer to provide you with all the information that would be required in some other kinds of securities offerings, such as a public offering of shares (for example, publicly-traded firms must generally provide investors with quarterly and annual financial statements that have been audited by an independent accounting firm). Although Title III does require extensive information, as described above, it is possible that you would make a different decision if you had more information.

Lack of Ongoing Information:  Companies that issue securities using Title III are required to provide some information to investors for at least one year following the offering. However, this information is far more limited than the information that would be required of a publicly-reporting company; and the company is allowed to stop providing annual information in certain circumstances.

Breaches of Security:  It is possible that our systems would be “hacked,” leading to the theft or disclosure of confidential information you have provided to us. Because techniques used to obtain unauthorized access or to sabotage systems change frequently and generally are not recognized until they are launched against a target, we and our vendors may be unable to anticipate these techniques or to implement adequate preventative measures.

Uninsured Losses:  A given company might not buy enough insurance to guard against the risks of its business, whether because it doesn’t know enough about insurance, because it can’t afford adequate insurance, or some combination of the two. Also, there are some kinds of risks that are simply impossible to insure against, at least at a reasonable cost. Therefore, any company could incur an uninsured loss that could damage its business.

The Owners Could Be Bad People or Do Bad Things:  Before we allow a company on our Platform, we run certain background checks, including criminal background checks. However, there is no way to know for certain that someone is honest, and even generally honest people sometimes do dishonest things in desperate situations – for example, when their company is on the line, or they’re going through a divorce or other stressful life event. It is possible that the management of a company, or an employee, would steal from or otherwise cheat the company, and you.

Unreliable Financial Projections:   Issuers might provide financial projections reflecting what they believe are reasonable assumptions concerning their businesses. However, the nature of business is that financial projections are rarely accurate, not because issuers intend to mislead investors but because so many things can change, and business is so difficult to predict.

Limits on Liability of Company Management:  Many companies limit the liability of management, making it difficult or impossible for investors to sue managers successfully if they make mistakes or conduct themselves improperly (not all liability can be waived, however). You should assume that you will never be able to sue the management of any company, even if they make decisions you believe are plainly wrong.

Changes in Laws:  Changes in laws or regulations could adversely affect many companies.

Conflicts of Interest with Us:  In most cases, we make money as soon as you invest. You, on the other hand, make money only if your investments turn out to be successful. Or to put it a different way, at least in the short term it is in our interest to have you invest as much as possible in as many companies as possible, even if they all fail and you lose your money.

Conflict of Interest with Companies and their Management: In many ways your interests and the interests of company management will coincide: you both want the company to be as successful as possible. However, your interests might be in conflict in other important areas, including these:

·       You might want the company to distribute money, while the company might prefer to reinvest it back into the business.

·       You might wish the company would be sold so you can realize a profit from your investment, while management might want to continue operating the business.

·       You would like to keep the compensation of managers low, while managers want to make as much as they can.

Lack of Professional Advice: Because of the limits imposed by law, you might invest only a few hundred or a few thousand dollars in a given company. At that level of investment, you might decide that it’s not worthwhile for you to hire lawyers and other advisors to evaluate the company. Yet if you don’t hire advisors, you are in many respects “flying blind” and more likely to make a poor decision.

Your Interests Aren’t Represented by Our Lawyers:  We have lawyers who represent us, and most of the companies on the Platform also have lawyers, who represent them. These lawyers have drafted the Account Agreement, Terms of Use, and Privacy Policy on the Site, and will draft all the documents you are required to sign. None of these lawyers represents you personally. If you want your interests to be represented, you will have to hire your own lawyer, at your own cost.

Future Investors Might Have Superior Rights: If the company needs more capital in the future and sells stock to raise that capital, the new investors might have rights superior to yours. For example, they might have the right to be paid before you are, to receive larger distributions, to have a greater voice in management, or otherwise.

Our companies will not be subject to the corporate governance requirements of the national securities exchanges:  Any company whose securities are listed on a national stock exchange (for example, the New York Stock Exchange) is subject to a number of rules about corporate governance that are intended to protect investors.  For example, the major U.S. stock exchanges require listed companies to have an audit committee made up entirely of independent members of the board of directors (i.e., directors with no material outside relationships with the company or management), which is responsible for monitoring the company’s compliance with the law. Companies listed on our Platform typically will not be required to implement these and other stockholder protections.

Risks Associated with Equity Securities

Equity Comes Last in the Capital Stack:  The holders of the equity interests stand to profit most if the company does well, but stand last in line to be paid when the company dissolves. Everyone – the bank, the holders of debt securities, even ordinary trade creditors – has the right to be paid first.

In Most Cases, You Will Be A Minority Investor: Investors will typically be “minority” owners of companies on the Platform, meaning that other parties will have complete voting and managerial control over the company. As a minority stockholder, you typically will not have the right or ability to influence the direction of the company. You will generally be a passive investor. In some cases, this may mean that your securities are treated less preferentially than those of larger security holders.

Possible Tax Cost:  Many of the companies on the Platform will be limited liability companies. In almost every case these limited liability companies will be taxed as partnerships, with the result that their taxable income will “flow through” and be reported on the tax returns of the equity owners. It is therefore possible that you would be required to report taxable income of a given company on your personal tax return, and pay tax on it, even if the company doesn’t distribute any money to you. To put it differently, your taxable income from a limited liability company is not limited to the distributions you receive.

Your Interest Might Be Diluted:  As an equity owner, your interest will be “diluted” immediately, in the sense that (1) the “book value” of the company is very likely to be lower than the price you are paying, and (2) the founder of the company, and possibly others, bought their stock at a lower price than you are buying yours. Your interest could be further “diluted” in the future if the company sells stock at a lower price than you paid.

Future Investors Might Have Superior Rights:  If the company needs more capital in the future and sells stock to raise that capital, the new investors might have rights superior to yours. For example, they might have the right to be paid before you are, to receive larger distributions, to have a greater voice in management, or otherwise.

Dilution of Voting Rights:  Even if you have any voting rights to begin with (and many of the equity securities offered on the Platform will have no voting rights), these rights will be diluted if the company issues additional equity securities.

Risks Associated with SAFE Securities

The most important thing to realize about SAFEs is that you are not getting an equity stake in return. SAFEs are not common stock. Common stock represents an ownership stake in a company and entitles you to certain rights under state corporate law and federal securities law.  A SAFE, on the other hand, is an agreement to provide you a future equity stake based on the amount you invested if—and only if—a triggering event occurs.  SAFEs do not represent a current equity stake in the company in which you are investing.  Instead, the terms of the SAFE have to be met in order for you to receive your equity stake.

SAFEs may only convert to equity if certain triggering events occur. Because SAFEs convert to actual equity in the future based on some future event, it is important to understand what exactly triggers the conversion of the SAFE.  The terms of the SAFE may have it trigger in a number of different scenarios that may—or may not—occur in the future with respect to the company.  For example, a SAFE may be triggered if the company is acquired by or merged with another company.  Other triggers may be an initial public offering of securities by the company or another round of financing involving equity securities.

Depending on its terms, a SAFE may not be triggered. Despite the identified triggers for conversion of the SAFE, there may be scenarios in which the triggers are not activated and the SAFE is not converted, leaving you with nothing.  For example, if a company in which you invested makes enough money that it never again needs to raise capital, and it is not acquired by another company, then the conversion of the SAFE may never be triggered.

SAFEs were designed for a specific type of startup. SAFEs were developed in Silicon Valley as a way for venture capital investors to quickly invest in a hot startup without burdening the startup with the more labored negotiations an equity offering may entail.  Oftentimes, for the venture capital investor, it was more important to get the investment opportunity, and possible future opportunities, with the startup than it was to protect the relatively small investment represented by the SAFE.  In addition, the various mechanisms of the SAFE, from the triggering events to the conversion terms, were designed to best operate in the context of a fast growing startup likely to need and attract additional capital from sophisticated venture capital investors.  This may or may not be the case with the crowdfunding investment opportunity you are exploring.

There is nothing standard or simple about a SAFE. Various terms from the triggering events to the conversion price are subject to different treatment by different companies offering SAFEs. It is important to read and understand the company’s disclosure regarding the SAFE it is offering as well as the terms set forth in the actual agreement.

Other Considerations around SAFEs. In addition to the trigger mechanism, there are also other components of SAFEs that you should understand.  Some things to better understand include the following:

  •         • Conversion terms.  These are the specific terms by which the amount you invested in the SAFE gets converted into equity.  Is it just your original investment or does the SAFE provide for an amount that offers value over time similar     to interest on a loan?  How does the valuation of the company at the future financing play into how many shares you will get upon conversion of your SAFE?
  •         • Repurchase rights.  Is there a provision in the SAFE that allows the company to repurchase your future right to equity instead of it being converted to equity?  Do you have any say into whether your right is repurchased and at what price?
  •        • Dissolution rights.  What happens to your SAFE and the money you invested if the company ends up dissolving?
  •        • Voting rights.  SAFEs do not represent current equity stakes in the company so do not have voting rights similar to common stock.  But are there particular circumstances mentioned in the SAFE that allow you a voice on matters pertaining to your SAFE?